Since 2003 we’ve been sharing our love of flowers as an importer and distributor to the trade. We started our journey with retail shops and party people, but we felt something was missing. So, we decided to start giving back through consumer initiatives that benefitted nonprofits.
Friday Flowers
In 2008 we created “Friday Flowers” to raise funds for Blythedale Children’s Hospital, an amazing facility dedicated to improving the health and quality of life of children with complex medical illnesses and disabling conditions.
We set up pop-up shops in office building lobbies on Friday afternoons, making it convenient for employees to take home beautiful, fresh flowers with a portion of sales going back to Blythedale. As word about our amenity spread, it became challenging to meet additional demand for Friday Flowers.
Mrs. Bloom’s Mobile
Logistical constraints related to Friday Flowers led to the next stage of our evolution. In 2014, Mrs. Bloom’s Mobile was born. This whimsical and super fun roving flower truck visits a wide variety of venues, including office buildings, malls, department stores, train stations, charity walks, graduations, street fairs and more.
The Mrs. Bloom’s mission, emblazoned conspicuously on our truck, is to sell the freshest and most beautiful blooms that Mother Nature has to offer while giving back to causes that really make a difference.
National Fundraising
While selling great flowers and giving back was fairly easy to do on a local basis, the challenge was to bring the model nationwide. Focusing initially on schools and nonprofits across the country, many facing budgetary constraints, we are thrilled to establish the only national flower fundraising program.
Through our soon-to-launch fundraising site, schools, corporations, nonprofits, religious organizations, scout groups, sports teams and others can easily create and manage their fundraiser using our flowers from growers around the world. What a “fresh” alternative to fundraisers selling chocolate, cookies, cakes, candy and other not-so-healthy stuff.
PETALZ
PETALZ is a unique floral initiative we’ve developed specifically for assisted living and memory care communities. Our goal is twofold:
- To enhance residents’ lives with beautiful and uplifting flowers
- To raise money to fund Alzheimer’s research, support and education
