March 8, 2021
The Buddhist scholar and historian Jack Kornfield once observed, “If we could see the miracle of a single flower clearly, our whole life would change.” Oren Shapiro, president of Mrs. Bloom’s Direct, an Elmsford-based importer and distributor of cut flowers, is putting that observation by using the power of flowers to help those facing severe life changes.
Shapiro has launched PETALZ, a nation-wide program that brings flowers to seniors living in long-term care communities. A portion of the proceeds from the program is channeled to the Alzheimer’s Association. For Shapiro, PETALZ is a culmination of his involvement in the floral industry.