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Oren Shaprio, Founder and CEO of Mrs. Bloom’s Direct, began his flower journey in search of more meaning while he was working as an attorney. Shapiro connected with a flower supplier in Ecuador who sent him samples, and soon Shapiro had customers calling about the beautiful flowers and wanting to place more orders. While on a lunch break at his day job, Mrs. Bloom’s Direct was born. Once Mrs. Bloom’s began to take off, Shapiro wanted to find a way to further give back, “it has been at the heart of everything I have done,” he says. And that is how the Petalz Program was born, Shapiro saw an opportunity to fulfill an unmet need within the Senior Living industry, while also giving back at the same time.

The goal of the Petalz Program is to provide fresh flowers on a regular basis to residents in senior living communities, and 10% of the proceeds are given back to the Alzheimer’s Association. The Alzheimer’s Association was thrilled at the idea of this partnership and loved being able to combine doing something to serve older adults while also contributing to all the work they do to fight Alzheimer’s. Shapiro says, “we set up a donation estimator on our website so people see how much will be donated from their order, the goal is to get the donation in the millions.”

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